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Put this on the front door of your office

From a sign in the lobby of the Chicago Tribune:

CIMG3375A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so. 

— Mahatma Gandhi

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  1. Allan November 10, 2008 at 2:53 pm #

    That’s a time-tested yet refreshing way to look at customer service. What about genius innovators like Steve Jobs who know that the customer doesn’t know what he/she wants but Jobs knows and will dictate it to them? I think great customer service still applies to special companies like Apple.

  2. Tim Jahn November 12, 2008 at 9:53 am #

    That’s fantastic. Something I think every company should have near their front door/

  3. Kristofer Mencák November 18, 2008 at 6:17 am #

    I think this is brilliant!
    I knew Gandhi made a lot for mankind in general and Indians in particular, but I didn’t know he had this to say about customer care!
    Pleasantly surprised! =)
    Another great quote, in the same vein, but on a different topic:
    “We didn’t inherit the Earth from our parents.
    We’re borrowing it from our children.”
    – Chief Seattle

  4. Unit Testing March 1, 2009 at 3:53 am #

    Very nice, I am going to suggest this for my company …

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