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Q: How do you get someone to stick your logo on the wall?

stanley sticker

A: Make it useful

Pretty much every automated door has a sticker like this one — with the Stanley brand name right up top. Day after day, that logo sinks in — especially when you’re shopping for tools.

Buying intrusive advertising is wrong. I don’t want your ads on all my stuff.

But if you’re helpful, and give me the free stickers I need to solve a problem, I’m going to use your stickers.

Lesson: What’s a helpful, relevant way to get your customers to display your logo (without forcing them)?

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