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Remember the NB205-N310

If people can't remember the name of your product — you lose.

  • You get zero word of mouth, because no one can tell a friend what you are
  • Your advertising is wasted, because no one can go to the store and ask for it
  • Even a fantastic review does no good, because no one will ever be able to search for your product and find it

Wall Street Journal's Walt Mossberg gave a great review to the Toshiba NB205-N310 netbook. But the Dell Mini and the Eee PC are the ones I'll remember when someone asks for a recommendation.

A bad name is baggage that drags down all your future marketing.

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  1. Tom Lothian August 21, 2009 at 9:13 am #

    This reminds me of a joke about Sony gear.
    “What is the difference between the PVW2600 and the PVW2650?”

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