See Andy's other stuff:
Restaurants used to give away matches. Everyone grabbed one, even if they didn’t smoke.
Those little things got passed around, saved in the big bowl in your house, and shared with friends.
They started conversations about the restaurant for many years — they were long-term, inexpensive, and simple word of mouth tools.
Your job: Make sure that no one ever walks out of your door ever again without a conversation starter in their hands.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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