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SAP's case study: How 8 years of experience has matured our social media program

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

One of Mark Yolton’s big ideas: To continue growing and improving your social media program, you must constantly ask yourself, “How can we make this better?” There are always things that can be improved.

SAP: 8 Years In: Elements of a Maturing Practice, presented by Mark Yolton from GasPedal and on Vimeo.

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