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Shooting yourself in the foot

Why isn’t there Microsoft Outlook for iPhone?

Obviously, because Apple and Microsoft would rather beat each other to death.

But Microsoft loses this one. I’ve been a loyal Outlook user forever. I dig deep into the tasks and notes. But I switched to an iPhone (from a Windows phone) — and Outlook tasks and notes aren’t synced.

So now I’m testing new task managers, and they work great. So I’ve completely stopped using Outlook for tasks. They are starting to lose me (and the $300/month we spend on Microsoft Exchange hosting).

Lesson: It’s not about your competitor. It’s about your customer.

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