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Should I pay for referrals?

Dear Andy:

A client of mine wants to have a referral program with his clients and wants to compensate those that give him new clients. I’m looking at a few solutions but thought I’d run it by you.

Any thoughts?

– LH

Hi LH –

My advice is always NEVER to provide incentives for referrals, especially money.

If someone isn’t willing to refer you because they love what you do, no incentive is going to make it happen.

A good referral program should be based on encouraging it, making it easy, and providing emotional rewards.

Hope that helps,


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