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Show it, don’t say it


Check out this simple display in a toy store.

The fun spinny toy is spinning, funly.

It’s not sitting in a box on a shelf with all the other stuff.

The manufacturer wins by helping its retailer do a better job of showing off the product.

Lesson: Who do you need to tell your story for you? How can you help them do a better job? What tools can you give them?


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  1. Robin Solis September 11, 2014 at 10:07 pm #

    That triggers the “I want that response”. Don’t say it, show it is a good, simple rule…even good for radio ads.

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