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Show up where your customers appreciate it most

runtex2Why wait for customers to come to you? Go where they are already hanging out.

Don’t: Buy a sponsorship or try to sell to them.

Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for.

Great example: Austin is full of runners. And wherever you find runners, you’ll find water jugs compliments of RunTex, the local running store.

Important: Don’t sell at all. Even one salesperson or stack of brochures turns it from an appreciated service into a shameless sales pitch. RunTex doesn’t even have staff at these jugs, just a few stickers. (But everyone knows who to thank.)


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