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Showing is better than selling

CIMG3655 Did you know you can get personalized Sharpies (more info)?

How did Sharpie's Susan Wassel promote it? 

She created souvenir pens with Barack Obama's signature, and gave them out at our BlogWell conference.  People were fighting to get one.

(No one would have responded if she passed out flyers or other traditional marketing material.)

Lesson: Good, simple word of mouth marketing shows someone something remarkable.

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