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Simple promotions are the best promotions

On hot summer weekends, running-gear store Fleet Feet Sports goes to the main running trails in Chicago and hands out water.

This is great simple marketing. 

What could you do?

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  1. Elaine Fogel July 27, 2010 at 10:06 pm #

    Andy, now imagine that the store was giving away water in small bottles with its logo and message on them?

  2. Paul Chaney July 29, 2010 at 11:25 am #

    Simple is good. Service-oriented is good too. Giving water to thirsty people equals both. Finding a need and filling it…all up and down Maslow’s hierarchy…is the essence of marketing.

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