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So many sales lost…because of one important action

Woot led zeppelin

I am a big fan of Woot’s email promotions. More here.

But they stopped coming months ago — and I didn’t notice. Because nobody cares about missing a sales email, however good it might be. 

The only reason I noticed that they were missing is that they suddenly started showing up again.

Most likely, they had an email deliverability problem and the messages were getting junked until it was recently fixed. How many thousands and thousands of sales were lost?

You need to pay attention to email deliverability. If only 10% of your mail is getting blocked, you’re losing 10% of your sales. If 50% of your mail is getting blocked …

Think about what a 10%-50% increase in sales would do for your company.

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