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Social media to seniors

From an email I received this week…

Hi Andy

Really enjoy your blog.

I really feel that social networking to my demographic (older people) is a bit of a waste of time. Do you have any reference etc to prove or disprove the benefits of social networking to older people? Its my impression that most don’t use twitter, blogging etc.



Hi Ian –

1. You don’t have to do it. No one is making you.

2. Word of mouth marketing, my specialty, is much more than social media. Earning WOM is more that just moving your ads to Facebook.

3. Half of boomers and 1/3 of seniors have a social media presence, and it’s growing. Data here and here.

4. For those that do, it’s still the cheapest, easiest, and most effective marketing there is.



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