If you want people to talk about your stuff, then you need to pick one thing to be.
Answer this: "It is the ______."
Not: "It is _____ AND ____"
A brand can’t be two things. You have to be the one.
Prius is Hybrid.
Camry is a family car, and also (sometimes) a hybrid.
Accord is a family car, and also (sometimes) a hybrid.
Prius wins. It will always by the one true hybrid.
Read these Al Ries classics (in this order): The 22 Immutable Laws of Branding, Positioning, and Focus