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Stay off my butt

Dockers logo

I want your product, I like how you make it, and I’ll buy it for years.

But I don’t want your logo on my backside.

I’m not your billboard, and I don’t want to advertise your brand. I pay you for things, I get your things. If you want me to advertise for you, you pay me for advertising space.

There is a fundamental conflict between marketing and genuinely caring about the interests of your customer. How is this product better because you added your logo? If you cared about what your customers want, that logo wouldn’t be there. It only benefits you, not the user. 

Marketers have become too presumptuous.  

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