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Suggest things they didn't even know were for sale

Here’s a slightly-more-sophisticated version of yesterday’s post about suggesting new products to your existing customers.

GoDaddy, the domain seller, has an algorithm that looks for domains that match those that their customers already own. I have a lot of domains related to marketing and a lot of .orgs — so they suggested the ones in the image below. And now I own “MarketingYour.Org” for 7 bucks.

You don’t need too much tech to make this work — just a systematic process to understand which of your new products match the past purchases of your customers.

For example, we promote social media conferences to people who purchased our other social media services, and we promote word of mouth marketing conferences to people who bought my word of mouth marketing book.

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