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Sweat the details: The little things matter

image Rainforest Cafe is a masterpiece. They cram an entire theme park into a restaurant, and little kids love it. The attention to execution and detail is fantastic.

Except: No kid-size sinks or urinals. Which is a royal pain at an awkward moment. So while I’m lifting my kid to the sink, he accidentally soaks his gloves. It’s 6 degrees outside.

A great experience ends badly with a screaming, shivering kid who never wants to go back.

Details matter.

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