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Take care of the friends of your friends

I ran a word of mouth workshop this week for AMO (the laser vision correction people) at the annual American Academy of Ophthalmology conference. After my keynote we did small-group brainstorming to come up with word of mouth marketing ideas.

My favorite: When you get Lasik, you need to bring a friend to drive you home. That friends is stuck waiting for you. So one group suggested that you have the friend’s car detailed while they are waiting.

Imagine how many people that friend is going to talk to! They expect to be stuck in a boring waiting room for hours. Instead, they’ll be on the phone telling everyone, “You won’t believe what they did for me.”

Lesson: Sometimes your best word of mouth talker isn’t your customer. It’s your customers’ friend.

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