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The difference between good and awesome

Good isn’t good enough anymore. That’s what gets you a seat at the table.

Awesome is what turns customers into raving fans.

Awesome doesn’t have to be a radical new product. Awesome doesn’t have to be big budget. It can be one little detail that makes your customer’s life easier.

Example: YouTube will give you the code to embed a video — before it even finishes uploading. Which means that I can write a blog post, include a video, and upload it, without waiting for the video. Which saves me 30 minutes and doesn’t interrupt my workflow. Which makes me a very happy customer.

Right now: Go find one thing that you can fix that will make your customers say, “Awesome!”

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