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The No-Pants Problem

Murray Goldberg

I want to buy from you. 

But I’m not wearing any pants. 

(Actually, I am. But my wallet is in some other room, in my work pants.)

I get to your web site checkout. There’s only one way to pay: credit card. There’s no way I’m getting off that couch to find my pants with the wallet.

You better have a PayPal option, or some other easy way to pay. Otherwise — no sale, or I’ll just buy from Amazon.

How are you solving the no-pants problem?

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