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The power of a great demo

You can talk all day long. Or you can just show people how great your product is.

Look at this demo of a kayak lifting system by Paul from Rack Outfitters. Now I want one, and I don’t even have a kayak.

Your homework: Grab a camera right now and film a co-worker demonstrating your three most complicated products. Put it online by tomorrow. Track clicks back to your website to measure new sales.

It’s really that easy.

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