Laziness is an amazingly powerful marketing force. "Convenience" is a nicer way to put it.
- I still use Orbitz, often a worse experience than Expedia (and more expensive) because they store my preferences.
- I call the same awful restaurant for Chinese food delivery because their caller ID lets them retrieve my saved credit card and delivery address.
- Of course, Amazon is the ultimate. Their one-click is so easy that I can buy things by just blinking at the screen.
Take a few minutes to think about how you can use laziness to increase sales:
- Save customer preferences
- Wish lists
- Re-order previous orders with one click
- Automatically add purchases to a "favorites" list