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The power of laziness

Laziness is an amazingly powerful marketing force.  "Convenience" is a nicer way to put it.


  • I still use Orbitz, often a worse experience than Expedia (and more expensive) because they store my preferences.
  • I call the same awful restaurant for Chinese food delivery because their caller ID lets them retrieve my saved credit card and delivery address.
  • Of course, Amazon is the ultimate. Their one-click is so easy that I can buy things by just blinking at the screen.

Take a few minutes to think about how you can use laziness to increase sales:

  1. Save customer preferences
  2. Wish lists
  3. Re-order previous orders with one click
  4. Automatically add purchases to a "favorites" list
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