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The TED hotel conundrum

Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town.

The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in a while.

There’s an interesting word of mouth dilemma here. Do you prioritize the renovation of an otherwise low priority location to impress customers who can talk to a lot of people about you?

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