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The Wheel of Yuck!

FlavorX is one of those great startup stories.  Their founder couldn’t get his kids to take their medicine, so he invented flavors that could be added to prescriptions.  Of course, it turns out that there was a huge market for this.

Read this great 2003 article from Inc. about how founder Kenny Kramm did it. It’s one of my all-time favorites from the magazine. (As an entrepreneur, I love storied like this … instant success — preceded by a decade of dedicated hard work. Dot-com kiddies … that’s the way it’s really done.)

I love that the company has kept a fun spirit of innovative, clever marketing.

Check out this video featuring the Wheel of Yuck, which matches yucky medicines to great flavors.

I can’t say it enough … be fun, be worth talking about!!!!

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