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There’s no AND in BRAND #1

image A brand is one idea that creates a clear vision of what you do in the customer’s mind.

You can’t claim to do everything. We won’t believe you.

You can’t be web design and tech and strategy and code and marketing and…? There is no AND in BRAND. You don’t get to be two or more things.

I don’t want someone who is 1/12 as good at the service I need. I want someone who is amazing at it.

Pick one thing and be the go-to guy for that.

I teach word of mouth. That’s my brand. You know what I do, and I’m the first person you think of for that.

Now do your homework: Read Why Johnny Can’t Brand.

(More from my “There’s no AND in BRAND” series.)

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