See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

This is the genuine story of a True American Hero!

Tim League of Alamo Drafthouse: We salute you for teaching some manners to the idiots of America. Thank you.

Watch this video, and read the full story here (be sure to read the comments too):

Marketers, this isn’t just a story of how to build a great business.

5 lessons of building a business people will fall in love with:

  • Alienate the Right People: Love isn’t universal. Get rid of the people that won’t make your community better (and do it fast). Make more room for the people who you want.
  • Social Media: Take a look at the 2428 comments on the blog post. How many local business do you know that can generate that much social media traffic? It works because it’s not some viral gimmick — it’s authentic awesomeness.
  • Target Marketing: Your job isn’t to make everyone happy. It’s to make your best customer fall in love.
  • Authenticity: Be true to yourself and your company values and your fans will support you.
  • Be Interesting, or Be Invisible: What does your local theater stand for? If you want people to talk about you, you need to give them something to talk about.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Al Pittampalli June 13, 2011 at 1:26 pm #

    I love this video, because it’s such a clear example of a company standing for something. So many businesses stay neutral for fear of upsetting some, but they end up being boring and average to everyone. Great lesson!

  2. Jana Quinn June 14, 2011 at 1:00 pm #

    I LOVE the top recommendation: Alienate the Right People.

    Business are so concerned with catering to every single human being on the planet that they don’t stop to think that their products or services aren’t appealing to every single human being on the planet. People like to feel that they are unique (and they are!), so when Alamo Drafthouse sends the message that stupid/loud/rude people aren’t welcome, the smart/quiet/respectful folks are not only pleased to be included but also know they won’t need to worry about running into “customers” like these.

  3. Pam Cava June 16, 2011 at 10:43 am #

    Wish I lived there! I’d go to this theatre all the time, and bring my friends! Love it!

  4. Kim June 16, 2011 at 12:44 pm #

    It is not a businesses job to “teach” their customers.
    I would never go to any business that treated its customers


  1. Alienate the Right People | Go Make Things - June 20, 2011

    […] are a lot of business lessons you could learn from the Alamo Drafthouse, but I think Andy Sernovitz sums it up best… Your job isn’t to make everyone happy. It’s to make your best customer fall in […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again