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Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.  

On the other hand, many TV commercials are fake stories. 

How do you know when you’re risking upsetting people?

  • When you toy with their emotions. If people know it’s fiction — all good.
  • If people were tricked into feeling emotions — and later find out they were duped — they get mad.
  • If they shared the content with their friends — and later find out they were duped — and then get embarrassed — they get really mad.

Be careful. When in doubt, make sure people know that your marketing is really marketing.

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