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Two simple mail-order ideas

I ordered a suit from Bluefly.com and got two surprises in the box:

IMG_00231. A nice shopping bag.

For a luxury site like this, they need to work to give you the luxury shopping experience. It was nice to get all the extras that you don't normally get by mail: The bag, the hanger, the tissue paper. I didn't feel like I had made a low-end shopping choice.

IMG_0024 2. A pre-paid return label.

This even beats Zappos' famous return policies. I didn't even need to go online to make a return. Stick the label on the box and drop it off. I'm much more likely to buy next time knowing that returns are this simple.

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