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U.S. Navy’s video case study: Social Media Integration and Strategy, presented by Scott McIlnay

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Graco, and General Mills share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Diego:

Scott McIlnay’s big idea: Social media isn’t just for brand-to-consumer conversations.

Scott’s case study covered how Navy officials collaborate on social media, how they’re fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.

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