UPA will bring together the great thinkers of communication in an international Summit on communicating today.
The international Summit “Tutto cambia. Cambiamo tutto? Summit sul comunicare oggi” (All is changing. Are we changing everything?), will be held in Rome at the Auditorium Parco della Musica on 11th – 12th March 2009.
This meeting, organized by UPA (the Association that represents and protects the interests of Italian companies that invest in advertising – www.upa.it) in collaboration with AssoComunicazione, will be an opportunity for comparison and debate with the primary objective of creating a culture and circulating knowledge of the evolution of relations between companies, brands and consumers, taking in the different types of media and fields.
In order to summarize these transformations and investigate future dynamics and scenarios, several of the most influential Italian and international thinkers, journalists and managers have been invited to take part in the Summit.
