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UPS’ case study: How to defend your brand with social media, presented by Debbie Curtis-Magley

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Debbie Curtis-Magley’s big ideas: Redirect conversations of misinformation to credible, third-party sites offering a balanced view.

UPS: Social Media Defense: Protecting Your Brand When It’s Under Attack, presented by Debbie Curtis-Magley from GasPedal and on Vimeo.

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