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UPS’ case study: How to use social media for great customer service

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

One of Debbie Curtis-Magley’s big ideas: A dedicated Twitter handle is a great way to give your customers an obvious place to get help and communicate their issues.

UPS: Lessons in Social Media Customer Service, presented by Debbie Curtis-Magley from GasPedal and on Vimeo.

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