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USA TODAY’s case study: How we used Twitter to make charity cooler than Justin Bieber, presented by Glenna DeRoy

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell D.C.:

One of Glenna’s big ideas: Make it simple for people to participate.

USA TODAY: How We Made Charity Cooler Than Justin Bieber, presented by Glenna DeRoy from GasPedal and SocialMedia.org on Vimeo.

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