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Viral is the effect, not the cause.

You can’t make a viral video, ad, or idea. 

You can make a great video, ad, or idea. If a gazillion people share it, then it went viral. 

Viral is the result: It’s what happens when people love your stuff so much that they share it with everyone.

(Run away if someone tells you that they can make you a viral ad. They can’t. No agency has the magic formula. Pay attention if they tell you that they can create a lot of great content and distribute it smartly to the right people, hoping it will go viral.)

Here’s a video interview with Ze Frank on the topic:


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