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Viral widgets: Make it easy to share

imageYou invest a ton of cash on some crazy viral doodad. No one shares it. Why?

Did you make it really easy to share?

Sean Howard shares a great example of how to do it rightThis campaign from Aquafina offers instant tools to embed the content in 25 different sites, including blogs, social networks, etc.

Look at how easy it is:

image  image

Lesson: Viral doesn’t just happen. Help it along by making it easy.

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