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Viral widgets: Make it easy to share

imageYou invest a ton of cash on some crazy viral doodad. No one shares it. Why?

Did you make it really easy to share?

Sean Howard shares a great example of how to do it rightThis campaign from Aquafina offers instant tools to embed the content in 25 different sites, including blogs, social networks, etc.

Look at how easy it is:

image  image

Lesson: Viral doesn’t just happen. Help it along by making it easy.

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  1. reddknight April 8, 2008 at 8:36 am #

    Great article. Now, we just need one to tell us how to deal with the inevitable widget bloat.

  2. Sean Howard April 8, 2008 at 12:43 pm #

    Hey Andy,
    Thanks for the link back. I know. I loved how much effort they put into that widget. So much effort that I’m assuming it’s a third party tool of some kind. No idea who created it though…

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