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Walmart’s case study: Using social media for change management, presented by Lisa Thurber

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Lisa’s big ideas: Transparency, relevancy, and consistency is the key to internal social communications.

Walmart: Using Social Media for Change Management, presented by Lisa Thurber from GasPedal and on Vimeo.

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