See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Want to change behavior? Make it easier.

CIMG2021Want people to use refillable bottles?

Give them a bottle.

The simple solution in this picture (plus a dishwasher to clean the used bottles) makes it impossible to not think about the benefits of refillable bottles.

Don’t scold, demand, or pressure people into changing. Show them how instead — and make it easier.

(I strongly recommend reading Switch by Chip and Dan Heath if you want to learn more about how to do this.)

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again