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We don’t live on the web

Don’t forget about offline marketing when you’re trying to promote an online website.

When you’re in the web business it’s easy to get obsessed with online promotion. But your customers still spend most of their day in the real world.

Yelp does a great job at local street fairs passing out assorted knickknacks. It makes great sense, because they want you to think about posting a review of an offline business, so they fill your pockets with offline reminders.

Lesson: Your target customer is somewhere else. Go where they are.

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