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We don’t live on the web

Don’t forget about offline marketing when you’re trying to promote an online website.

When you’re in the web business it’s easy to get obsessed with online promotion. But your customers still spend most of their day in the real world.

Yelp does a great job at local street fairs passing out assorted knickknacks. It makes great sense, because they want you to think about posting a review of an offline business, so they fill your pockets with offline reminders.

Lesson: Your target customer is somewhere else. Go where they are.

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  1. John Pope September 5, 2009 at 9:15 am #

    Totally agree. And as Confucious said: No matter where you go, there you are.

  2. Joe McCoy September 6, 2009 at 1:19 am #

    Offline marketing is so critical to success – even if all the business is performed online.
    It is so helpful for driving success & attention. All companies should consider having their website on handouts & gifts, company vehicles, business cards (seriously – I still have to tell people to do this!), packaging, signs, and all your paper (quotes, envelopes, checks, receipts, etc.).

  3. Sara Jantsch September 8, 2009 at 9:47 am #

    Great Advice Andy. I think a combination of online marketing including email marketing, social media, etc. and offline marketing is a great approach for any business. To get your name out there across multiple outlets is the best way to be noticed. Thanks for the thoughts.

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