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What replaces the matchbook?

Matchbooks are word of mouth gold. We grab them in a restaurant, we share them with our friends, we save them for years, and they get passed around.

Most important, matchbooks help with one of the biggest rules of word of mouth:

Never let someone leave your business without something to share.

With the decline in smoking, you need to find something else. A coupon, a sticker, a flyer, a snack. Or maybe a custom tissue pack (a great idea in a flu-frightened world):

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What will your customers hand to the next person they see? What will be in their hand to start a conversation about you?

(Thanks for the tip @danentin.)

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