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What should you blog about?

Don’t over-think it. 

No amount of planning is going to tell you what sort of content works. You never know which post is going to turn on your readers or get picked up by other bloggers. 

So just start writing.  Write about a lot of different things. You know you’ve got it right when people start to link back to you and post a lot of comments.

Learn by doing, not studying.

Example: I wrote a post called "Why are RSS Feeds so complicated?"  Not my usual marketing advice at all.  But it is the most quoted post all month. I don’t know why, and no research could have predicted it. (Thanks to Stuart Bruce, Mike Corso’s Cool Site, and Big Bad Bobby and every else who blogged it.)

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