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What’s the simplest thing you can do to create a remarkable experience?

subway bagSubway gave us a kids meal in this nice reusable bag.

We talked about it, we told people, we kept it, and we tell more people when our daughter carries it around.

Probably cost them 30 cents — which is about 10 cents more than a throw-away box.

But the conversations it starts are priceless word of mouth advertising moments.

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