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When ad targeting goes bad

I'm a huge fan of Hulu — because it works, but mostly because they are the first company to prove to the ailing/blind entertainment industry that there is an intelligent path to thrive (if they stop fighting the future and start getting smart).

But … they need to do a little work on where they run the ads:

  • Charities like Kiva probably don't want to be featured on the Porky's shower scene
  • Children's shows like Sesame Street should not have ads at all
  • might be OK with their placement on Monty Python's Mr. Creosote.

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