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When fan videos go nuts

Watch this. It’s great.

The big dilemma for brands: What do you do when a fan video is not quite the brand message you were hoping to convey? (I’m not talking about negative attack videos. Just weird or off-message.)

What do you do?

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  1. Adam November 22, 2011 at 1:11 pm #

    That dude is nuts. Or funny. Or idk.

  2. Tom November 22, 2011 at 1:22 pm #

    The line between genius and insanity is very fine. Not sure that I would worry about it. I don’t think someone looks at this video and decides to buy a competitor or puts off a purchase.

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