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When is the wrapping better than the gift?

Amazon gift cards come in this great metal gift box.

Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it.

Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. It’s sometimes the easiest way to stand out without reinventing everything.

Amazon Gift Card Box

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