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When it's time to shout it from the rooftops

obama weatherproofWhen a famous person uses your product in an amazing way, it’s time to advertise it big. This is how advertising and word of mouth work together.

Example: It’s time to buy a Times Square billboard when the President wears your jacket to visit the Great Wall of China.

This sort of endorsement is what I call implied endorsement. The person didn’t set out to give you a testimonial, but they did by using your product in a way that shows how much they like it.

When it happens to you, make sure everyone knows!

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  1. Is Impartiality in Media or Blogging Even Possible? | GROWMAP.COM - September 6, 2011

    […] get lucky and catch them using your product so you can buy advertising that takes advantage of an implied endorsement instead of paying […]