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When selling is actually customer service

Another classic, effective marketing technique demonstrated by Amazon:

They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course.

The best part: This sort of offer isn’t seen as a sales pitch. It’s a service, and I’m grateful to the merchant for telling me about something I want but didn’t know existed.

Your job: Figure out an easy way to match past purchases to new offers — and find a non-tacky way to tell your customers.

dan raom amazon

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