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Where do great blog posts come from?

Read my last post about great customer service from Avis.

It happened and I blogged it. Why? It’s a good story, I got a nice photo, and I needed a blog post that day.

There’s a lesson here: You don’t need an expensive, over-produced blogger-outreach campaign to get talked about. These sort of things usually flop anyway, because they are fake and forced.

Want a lot of blog and social media posts about how great you are?

Do a lot of great things for a lot of people. They’ll post it.

(Yes, it’s really that easy.)

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