With all of the online communication tools you have, why aren’t you asking for feedback from every customer, every time? A simple email will do.
What customers think about each transaction is vital — it decides whether you’ll ever see them again.
You should care, and you should show customers that you care.
Not everyone will respond, but the angry customers will, which gives you one more chance to save a relationship before you lose them forever. The business you save this way may be worth more than all the new sales you make each month.