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Why did I need to know this?

If you have an opportunity to talk to your customers (or prospects) — don’t waste it. 
 
Attention is rare and grudgingly given to a marketer. Make sure that if you ask for attention, you’re saying something worth hearing.
 
Or you may never get another chance.
 
Nobody likes the annoying neighbor who keeps dropping by uninvited. They hide from them.
 
Etonian

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