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Why did they unsubscribe from your email newsletter?

The answer to that question is the difference between a tiny list that shrivels away and a home run.

imageDid you ever think to just ask? Put a simple survey on your unsubscribe page. It’s some of the most important (and free) research you’ll ever get.

Here’s an example from the amazing SmartBrief on Social Media, where I’m editor-at-large (click for a closeup).

Another great example is from They add the critical question: Can we keep you on the list but send less mail? (Click for a closeup.)

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